How to protect the business of wine or cava through trademark registration?

In Catalonia there are a large number of wineries and all of them produce different wines and cavas seeking to commercialize with a specific name (eg Codorniu). With this name, the consumer identifies the cava or wine and know what quality is. Thus we can say that much of the business is based on the trademark (brand). Protecting the trademark (brand) of a wine or cava is quite peculiar. Here we explain how to protect the name of your cava or wine.

In the world of wine, a company applies a large number of trademarks over the years. Generally a trademark is registered for each product launches (eg ANNA DE CODORNIU) and a trademark that covers the name of the company itself (CODORNIU).

The product trademark is usually recorded in Class 33.

Class 33: Alcoholic beverages (except beers).

The company trademark is generally recorded for classes of 33, 35, and 42.

Class 33: Alcoholic beverages (except beers).

Class 35: Advertising, business management, business administration, office functions.

Class 42: Scientific and technological services and research and design relating thereto; services industrial analysis and research, design and development of computer hardware and software.

In our IP Firm, Volartpons, we do not only register tredemarks but also we advise the client about what trademarks shoul be registered in order to get the best protection at the lowest cost. Contact us for a study of a portfolio of trademarks and we will inform you how to improve the efficiency of it.

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